Work Saninmotion
Case study

Manta

Hired to produce, direct, edit, animate, and sound design a $50k sales-talent campaign, built and ran my own crew, and stayed on as Manta's video partner well after delivery.

ClientManta (later acquired by IBM)
RoleProducer, director, editor, animator & sound designer
Budget$50,000 campaign
Deliverable3 × two-minute videos

What started as a one-off campaign turned into an ongoing video partnership with Manta.

1

The brief and the direction

Manta brought me on to produce, direct, edit, animate, and sound design a $50,000 campaign built around their sales talent. I worked directly with Manta's Director of Marketing to curate the right direction before a single frame was shot.

2

Building the crew

A campaign at this scale needed more than a one-person crew. I hired a director of photography, a set producer, a sound engineer, and a grip to run a proper multi-camera shoot.

3

On set

I directed both talent and crew on set, and coached Manta's team through the questions, framing their answers to get better, more natural reactions on camera than a straight Q&A would.

4

Post, delivery, and beyond

I edited, colored, and produced three two-minute videos as the finished campaign. Manta liked the results enough to bring me back as an ongoing video partner for additional content afterward.