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Power Connect opener
For the annual Power Connect event, tasked with crafting the introduction that would reveal the refreshed brand to partners, a dynamic motion intro built to set the tone and energize the room for what came next.
Designed, conceptualized, and produced a comprehensive video package for internal use, plus a live event opener revealing Power Design's new brand look.
The motion language built here is still in use by the client four years later.
Investigated the brand to understand its art direction, color values, and typography, then translated that into a motion language, including a hero 3D logo animation as the core creative direction, alongside intro/outro concepts, a lower-thirds template, and a transitions template.
Working closely with the Power Design team, the goal was a motion language that reflects the brand's identity and captures its elegance, one durable enough to still be their standard four years on.
For the annual Power Connect event, tasked with crafting the introduction that would reveal the refreshed brand to partners, a dynamic motion intro built to set the tone and energize the room for what came next.
A looping digital background was built for presentations at the event, keeping brand consistency across every screen partners saw.
